Bragg Gaming Group has signed a global distribution deal with 888 Holdings, the owner and operator of brands such as William Hill, Mr Green, 888 and SI Sportsbook.

Lara Falzon, Bragg Gaming Group President and COO, said: “We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry.

“Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base.

“This includes key brands in the UK, Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time.”

As per the agreement, content from Bragg will go live in the UK through William Hill, in Italy, Sweden and Denmark through Mr Green and Italy again though 888casino.

Falzon continued: “This agreement is a testament to our commitment to expand Bragg’s footprint in key markets and solidify our position as a leading content provider.”

The content from Bragg will come from the proprietary studios, such as Atomic Slot Lab and Indigo Magic, as well and partners from Powered by Bragg.

Ofir Gal-Mor, 888 Holdings Head of Content, said: “Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality.

“We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.”

As if the global markets weren’t enough, Bragg Gaming also went live in Switzerland through Swiss4Win earlier this month, thanks to its partnership with Casino Lugano.

888, meanwhile, unveiled Per Widerström as its new CEO earlier this week.

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