Igaming technology brand Checkd Dev has launched a new sports betting tool for the North American market under its FlashPicks brand.
Smart Picks’ technology is designed to allow users to make more informed betting decisions. It uses historical statistics and betting data to indicate which teams have been performing above, or below, expectations.
The tool is based on Checkd Dev’s Smart Acca technology, which Checkd Group has used previously in its Betting Hub app.
Smart Picks will allow users to create selections across moneyline, spread and total markets in both the National Football League and the National Basketball Association.
The tool allows players to filter by all matches in the current season, the last five fixtures, home and away games or head-to-head.
Adam Patton, managing director for Checkd Dev, said that the North American region is key for the company’s future.
“North America is a key strategic region for Checkd Dev and in developing the Smart Picks solution, we are taking what we have learned from our successes in the UK market and adapting it in line with regional betting preferences,” he said. “This is only the start of a process and we will be adding more sports to the current selection in the coming months.”
“The launch of Smart Picks is the latest milestone as we continue to make rapid progress with our FlashPicks brand, which is already resonating with sports bettors only a year after launch.”
Checkd Group launched the FlashPicks brand in February 2022. Checkd Dev received an Ontario affiliate licence in September 2022, which allowed the company to launch FlashPicks to Canadian players.
Earlier this month, Checkd Group appointed igaming professional Andrew Grimshaw as commercial director of the Checkd Dev division.
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