Sweden’s government has put forward proposals to make more consumer data available to licensed operators to help prevent gambling-related harm such as addiction.
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Announced by Swedish Minister of Financial Markets Niklas Wykman, the memorandum set out plans for the rights to process personal data about players and their gaming habits to combat problem gambling.

The proposal also included allowing operators the opportunity to review and analyse self-reported information about players’ health and finances so that they can take the relevant measures to address gambling-related harm.

Operators would only be permitted to use this information for the purpose of addressing any apparent or potential problem gambling among players. 

“Through the proposal, we can ensure strong consumer protection in the gambling market and better help those who need to get out of gambling addiction,” Wykman said.

“The proposal has been developed after a follow-up by the State Treasury, where they point out that gambling companies must have good knowledge of their customers in order to be able to counteract problem gambling.”

Should the proposals secure approval, the changes in law would come into effect from 1 January 2024.

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